So I measured in on Sunday. I am down a total of 7 inches and 10 pounds in 28 days! I am so excited and feel even more motivated to continue and see what the next 4 weeks brings... Hot by 30 is looking like it might actually be a reality. Chris, my husband, lost a total of 3 1/2 inches, however, he did not stick to the diet plan very closely. He lost 6 pounds or so. SOOOOOOO EXCITED!!!!!!!